Sylvia Rincon Suarez, CEO of Rincon Suarez PR, recently founded her communications firm, building on over 27 years of experience in crisis communication and school public relations.

Sylvia is currently serving small and rural school districts. She specializes in helping schools comply with all mandated policies from crisis communications to open records, marketing and advertising. She serves as the Executive Director for the Southside ISD Education Foundation (SEF), having previously held dual roles as the Director of Communications and Marketing and Executive Director of SEF. For nearly 11 years, she has proudly supported the students and families of Southside ISD. Upon her arrival, Sylvia established and expanded the district’s first Department of Communications and Marketing, creating new roles such as Public Relations and Community Engagement Officer, as well as a webmaster to enhance media initiatives.

Under her leadership, SISD has successfully hosted community and PR events, including Summer Movie Nights and the Wellness Extravaganza, while implementing marketing strategies that have built a brand of excellence in education. Since revamping the Southside ISD Education Foundation in 2015, Sylvia has collaborated with a steering committee to raise over $1.5 million in ten years, funding teacher innovation grants, district programs, and student scholarships.

Before her entry into education, Sylvia was a veteran TV and radio broadcast journalist, dedicating nearly two decades to reporting stories across Washington D.C., Phoenix, AZ, and much of South, Central, and Eastern Texas. A passionate advocate for truthful storytelling, she covered significant events, including the 2013 Presidential Inauguration, the 2008 Presidential Primaries, and hurricanes Katrina and Ike. Her expertise in crisis reporting led to rigorous training with local law enforcement and military personnel in Texas and Arizona. In the newsroom, she also produced regular segments such as “Staying Healthy San Antonio” and “Behind the Badge,” and served as a morning news anchor.

In addition to her educational and journalistic pursuits, Sylvia actively volunteers with organizations such as the South & Central Texas Epilepsy Foundation and San Juan Capistrano. She continues to engage with the journalism community as a participant on industry panels and a media and political analyst for various groups across Texas. Sylvia has also served on the board of directors for the South San Antonio Chamber (now South Texas Business Partners) and holds the designation of Honorary Commander for the 502 Joint Base San Antonio Air Force Training Wing. Her work at Southside ISD has been recognized with eight professional awards from the Texas School Public Relations Association in 2022 and 2024-2025.

Born and raised in San Antonio, Sylvia is a graduate of the University of the Incarnate Word, the Washington Center at Georgetown University in Washington D.C., and the Poynter Institute for Journalism in St. Petersburg, FL. Additionally, she holds a Master’s Degree in Government (Policy) from the Harvard Extension School.

Sylvia is an avid movie watcher, and loves all Sports, especially her San Antonio Spurs and Dallas Cowboys.